Black Lab Films were charged with creating a series of films that were crafted as intimate poetic journals that put the nations epic seascapes, beautiful beaches and coastal communities front and centre. Our over-arching challenge was building and reinforcing a new visual identity for Wales.

Black Lab Films were behind this Nation rousing campaign, seeking emotional response with a 'catch all' creative strategy to touch every generation of Welsh fans.

Black Lab Films and Smorgasbord teamed up for this TV and Digital Campaign, capturing the vast and varied wonders of Wales. The creative strategy was curated for a multiplatform digital story-telling experience.