Mercedes X-Class ‘I am’

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Black Lab Films is proud to present this 360° brand film which saw director Hardey Speight venture off road. This immersive piece of content was produced for the launch of the Mercedes X-Class event. The unique challenge posed was to make a car advert in the absence of a yet to be launched car. Our approach was to craft a script of mystery and allusion, a portrait of the X-Class consumer, off-roaders and city cats. The script playfully emulates the phrasing of a ‘riddle’. I will shelter you from the storm, and take you to it, what am I’!